Facebook, Twitter, Google, and Yahoo recently released their year end reviews of what got mentioned the most and what got searched the most in 2010 with interesting and mixed results. So, what did we do in 2010?
We shared news (and acted on it). 2010 had us talking about events that made headlines the world over, such as the BP Oil Spill (#1 in Trending Topics and Yahoo!) and the Haiti Earthquake (#4 in Trending Topics and #5 in Memology). Yahoo claims that it’s the first time that a news story has taken the No. 1 spot. Despite such news not appearing in Google’s Zeitgeist, the Haiti earthquake made waves among Google users as Google claims that “donate to Haiti” was the fastest rising humanitarian aid query in 2010. We were the ones who weren’t fooled by BP’s attempts of cover up (from the press release of Photoshopped images of their workstation to the ban on photos taken from the Gulf) and we knew better than to be mum about it. Certainly, we did not just make ourselves aware of such news. We went out and did something!
We rejoiced at triumphs (and were united by it). We watched closely as drama unfolded right before our eyes and we knew we just had to spread the good news to everyone. The rescue efforts for those trapped in the mine collapse in Chile had us glued to our social networks so much that Facebook claims that keyword use of “miners/mineros” (#8 in Memology) leading to the final rescue spiked 33 times – one for each miner – with the biggest spike during the final rescue! Plus, who could forget the World Cup (#2 in Memology, Trending Topics, and Yahoo!) when we rooted for our own teams and made heroes out of soccer players and, guess what, Pulpo Paul (or Paul the Octopus - #10 in Trending Topics).
We even shared the fascination over the Vuvuzela (#5 in Trending Topics). And, I dare say that Justin Beiber (#3 in Zeitgeist, #6 in Memology, #8 in Trending Topics and Yahoo!) might just be the triumph that we lauded (and even giddily gushed over) the most as we tuned into the life of a pop star that started from YouTube and ended up trumping all other mainstream artists the likes of Nicki Minaj (#4 in Zeitgeist), Katy Perry (#7 in Zeitgeist), and Britney Spears (#10 in Yahoo).
We dreamed big dreams (and looked forward to achieving it). Apple and Google had us salivating for their latest creations in 2010 and it kept us talking (and sometimes sourgraping) about the iPhone 4 (#4 in Memology, #6 in Yahoo!), the iPad (#2 in Zeitgeist, #4 in Memology, #6 in Trending Topics), and Android (#7 in Trending Topics). But, more than that, 2010 fuelled our more personal desires, thanks in part to B.o.B.’s hit single “Airplanes” (#9 in Memology) which had us pretending that airplanes in the night sky are like shooting stars and wishing on them just to see what it could bring us in 2011 (#10 in Memology).